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  • Linguistic Phenomena

    Linguistic Phenomena

    Linguistic phenomena subtly and powerfully shape our reality. Our perceptions about the world guide our decisions, and we shape our cognitive models of how the world works--or should work--partly via our interactions with cultural (philosophical, spiritual, folk, scientific or religious) ideas. 

    Culture communicates ideas primarily through language. We generally express our feelings, thoughts, opinions and what we call "facts" verbally or in writing. It is not the actual content of the expression...

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  • Health Consciousness

    Health Consciousness

    We’ve heard it time and time again: be the change you want to see in the world.

    We feel it is important to use green products in order to preserve our environment and our bodies. Commercial cleaning and hygiene products contain dozens, sometimes hundreds of artificial ingredients—most of them poorly researched. Some seemingly benign and widely-distributed products, such anti-perspiration deodorants and certain adhesives, have recently been linked to adverse heath...

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